Afyaa Holding · Hofuf · Al-Ahsa

Pioneering
Al-Ahsa.

Building Saudi Arabia's premium hospitality future on the foundation of three generations of family delivery and the Kingdom's largest UNESCO World Heritage oasis.

SAR 4.77B
Cumulative Delivery
6,532
Units Delivered
100%
On-Time Record
SAR 1B+
Active Pipeline
Three Decades of Delivery

SAR 4.77 Billion.
6,532 Units. Zero Defaults.

Three generations of the Al Saleh family have delivered residential communities to the people of Al-Ahsa. Every project, on time. Every unit, handed over. This is the foundation on which Afyaa Holding now builds Saudi Arabia's next generation of branded hospitality.

Project Units Revenue (SAR) Status
Jawhart Al Hadi4,0932,500,000,000✓ Delivered
Al Jabriyah1,029833,000,000✓ Delivered
Al Nazhah592700,000,000✓ Delivered
Al Reef 2346350,000,000✓ Delivered
Jawhart Al Rafaa333220,000,000✓ Delivered
Afyaa Residential7188,500,000✓ Delivered
Al Sha'ba6875,000,000✓ Delivered
Total6,5324,766,540,000100% Delivered
Active Pipeline

Eight Active Projects.
SAR 1+ Billion in Hospitality.

Branded hospitality flagships, eco-luxury sanctuaries, and premium residential communities — anchored in Al-Ahsa, expanding across the Kingdom.

Radisson RED Al-Ahsa
Flagship · Hotel + Branded Residences
Radisson RED Al-Ahsa
Units
221
GDV
SAR 300M
HMA Term
35 years
Status
Construction
ENVI Al-Nakheel
Eco-Hospitality · UNESCO Oasis
ENVI Al-Nakheel
Operator
ENVI Lodges
Funding
TDF · Disbursed
Designer
Kristina Zanic
Status
Pre-Opening
Mountain Lodge Abu Hasis
Heritage Hospitality · MCA
Mountain Lodge Abu Hasis
Hotel Keys
60
Brand
Radisson Collection
Architect
MCA · Bologna
Status
Design
Juatha Eco-Lodge
Luxury Eco-Resort · Aleph LOI
Juatha Eco-Lodge
Land
58,400 m²
Operator
Aleph Hospitality
Asset Class
Eco-Resort
Status
Early Design
Al-Malaha EcoLodge
Eco-Residential · 87 Villas
Al-Malaha EcoLodge
Land
52,219 m²
Units
87 Villas
GDV
SAR 187M
Status
Pre-Development
Jubail Hospitality
Eastern Industrial · Aleph LOI
Jubail Hospitality
Operator
Aleph Hospitality
Asset Class
Serviced Apts
Demand
Aramco · SABIC
Status
Early Stage
Partnerships & Ecosystem

The Network
Behind the Platform.

Tier-1 international operators, Vision 2030 government co-finance, and world-class design partners — anchoring every Afyaa project in institutional credibility.

Hotel Operator
Radisson Hotel Group
35-year HMA · 221 units · LOI Bldg B
Eco-Luxury Operator
ENVI Lodges
3-lodge circuit · Pre-opening
Hotel Operator
Aleph Hospitality
Jubail + Juatha · LOI signed
Government Finance
Tourism Development Fund
ENVI Al-Nakheel · Disbursed
Government Incentive
Ministry of Investment
2 agreements · SAR 23.3M + Mountain Lodge
Banking · WAFI Escrow
SABB
IBAN SA78 4500 0002 4251 7027 0001
Architecture
Mario Cucinella Architects
Mountain Lodge · Bologna, Italy
Interior Design
Kristina Zanic Consultants
Radisson RED + ENVI Al-Nakheel
Advisory Board

A Tier-1
Hospitality Council.

Olivier Harnisch
Chairman, Advisory Board
30+ years global hospitality. Former CEO Emaar Hospitality. Former Head of Hospitality, PIF Saudi Arabia. Founder, Lunasole Hospitality.
Arnold Rouverand
Hospitality Strategy
27+ years across 100+ hotel developments. Hospitality Director, KAFD Riyadh. Senior roles at ONOMO, Carlson Rezidor, Hyatt.
Chris Nader
Eco-Hospitality
Co-Founder & CEO, ENVI Lodges. Former VP Development MEA, Kempinski. Top 50 Most Influential Hoteliers in ME (2 consecutive years).
Kristina Zanic
Design & Interiors
35-year designer; CEO Kristina Zanic Consultants Dubai. Top Hospitality Design Firm 2023. Designer of ENVI Al-Nakheel and Radisson RED.
Gemma Greenwood
Communications & Media
25+ years travel and hospitality journalism. Director, Content Inc. London. Editor of Hotelier Middle East, ATM Yearbook.
Let's Build. Together.

Contact

Headquarters
Building 3985, Al Sifah District
King Fahad Bin Abdul Aziz Street
P.O. Box 36361
Hofuf, Al-Ahsa 31982
Kingdom of Saudi Arabia

+966 54 482 9999
Office of the CEO
Abbas Al Saleh
Founder & Chief Executive Officer
abbas.alsaleh@afyaa.sa

Najm Al Momani
COO / Project Director
najm.almomani@afyaa.sa
Finance & Coordination
Mohamed Ali
Chief Financial Officer
mohamed.ali@afyaa.sa

Basmah Albakhit
Executive Coordinator
basmah.albakhit@afyaa.sa